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Koen Van Synghel, Michael Speaks, Florian Berci, Onder Redactie Van Urban Affairs (Eds.)
City Branding. Image building - Building images
In this era of 'experience economy' and the leisure industry, cities face increasing pressure to distinguish themselves. Ever since Frank Gehry put the city of Bilbao into the international spotlight with his design for the Guggenheim Museum, architecture has played a more and more important role within this competition between cities.
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