Karlssonwilker Inc.'s Tellmewhy. The First 24 Months of a New York Design Company

Why would two talented and employable young graphic designers start up their own practice without any clients, in the midst of a recession, and in a city brimming with world-renowned designers? Karlssonwilker inc.'s tellmewhy is the improbable story of such a ventureúor act of bravura or insanityúon the part of Hjalti Karlsson and Jan Wilker, and offers a telling, humorous, and always human insight into the workings of a young startup design studio, showcasing every project they did in their first two years.